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History of the brand Kenzo Kids

Do you love the mini-me style of Kenzo Kids? Discover the brand history here, including the story behind the iconic tiger-face logo and the evolution of Kenzo kids.

History of the Brand Kenzo Kids

Kenzo Origin and Present Day

The iconic fashion house Kenzo was founded in Paris in 1970 by Kenzo Takada. He opened the brand's first womenswear boutique in Galerie Vivienne and decided to call it Jungle Jap, after being inspired by a painting of a jungle by Henri Rousseau. Right from the start, he offered consumers a different vision compared to typical Parisian couture. Kenzo embodied a free global spirit. It was bold, colourful and decorated with handpainted murals influenced by the culture of Japan: lotus flowers and tigers. In 1983, Takada added menswear to his collections, followed by kidswear and homeware in 1987.
Design duo Humberto Leon and Carol Lim became Kenzo's creative directors for eight years, before departing the label in 2019. They helped reposition the 50-year-old brand as a contemporary label during their time and undertook various exciting collaborations with other brands, including Vans and H&M. They were also praised for their support of diversity on the catwalk, and for their inventive fashion shows, which often included live music and theatre.
Today, Kenzo is directed by Felipe Oliveira Baptista, who was appointed in 2019. However, he is due to bid farewell soon, and there are rumours that his replacement will be Casablanca's Charaf Tajer.

History of the Brand Kenzo Kids

Kenzo Kids Style

Combining bold style and self-expression through bright hues and strong Japanese heritage, Kenzo Kids is a fun brand to dress your little ones in. It has a sports-luxe aesthetic with playful charm that's perfect for young children who are always on the go. What many customers like about Kenzo Kids is that it takes the mainline menswear and womenswear collections and redesigns them into kidswear. You'll find key motifs, such as the Jumping Tiger and Iconic Eye, splashed across separates to retain the bold Kenzo touch. From babies to teenagers, there are styles to fit all ages. Items include T-shirts and hoodies, babygrows, sweatshirts, jogging trousers, casual dresses and more.

History of the Brand Kenzo Kids

The Evolution of Kenzo Kids

With colour at its heart, Kenzo kids has always been on the bold side. The sports-luxe outfits allow little ones to be comfy for play while still standing out. The dresses and skirts are often made from sweatshirt jersey material, and the dresses have dropped waists, perfect for teaming with trainers and being active. Embroidery is a key theme every season, especially when it comes to showcasing the iconic tiger-face motif. Prints are also popular; you'll often find intricate floral motifs and Kenzo lettering for a nod to the brand.
See more of our offer in detail at our Kenzo Kids sale.

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